⚡ The Short Version

Where to find listings

BizBuySell carries the state's broadest inventory, concentrated on Oahu around Honolulu and Waikiki, with steady but smaller listing counts on Maui and the Big Island tied to their tourism corridors. Flippa and Empire Flippers cover any Hawaii-based online or remote-first businesses.

What to expect on price

Established tourism and hospitality businesses on Oahu and Maui typically sell at 2.5x–3.5x SDE, similar to the national average multiple, but on a materially higher revenue and cost base — commercial rent and labor both run well above mainland norms. Underwrite Hawaii's general excise tax and shipping costs before comparing a listed price to a mainland equivalent.

Why buyers target Hawaii

Hawaii's pitch to business buyers is a captive, high-spending tourist customer base that most mainland markets can't match — millions of visitors a year with vacation budgets to match, concentrated on Oahu, Maui, and to a lesser extent the Big Island and Kauai. Restaurants, tour and activity operators, retail, and hospitality-adjacent services all benefit from that demand. The trade-off is cost: commercial real estate, labor, and the freight cost of shipping goods to the islands all run well above mainland averages, and Hawaii's general excise tax (GET) applies more broadly than a typical state sales tax, taxing gross receipts rather than just retail sales in many cases. Buyers who don't model these costs into their valuation often overpay relative to a comparable mainland business with the same revenue.

Regionally, Oahu is by far the largest and most diversified market, anchored by Honolulu's urban economy and Waikiki's dense tourism corridor. Maui's visitor economy centers on Lahaina and the Kihei-Wailea resort corridor and has been actively rebuilding since the 2023 wildfires, which has created both recovery-driven opportunity and real due-diligence questions around insurance and permitting timelines for affected businesses. The Big Island and Kauai run smaller, more seasonal markets with less broker inventory, meaning relationship-based off-market deal flow matters more there than on Oahu.

Most common business types for sale in Hawaii

Hawaii's business-for-sale market is dominated by tourism, with trades and healthcare filling out the rest:

  • Restaurants and food service — from Waikiki tourist-facing concepts to neighborhood spots serving the local population, with wide variance in margin depending on the customer mix.
  • Tour operators and activity businesses — snorkel and dive charters, hiking and adventure tours, luau and cultural experiences, heavily dependent on visitor volume and weather.
  • Retail businesses — gift shops, apparel, and specialty retail concentrated in tourist corridors like Waikiki and Lahaina.
  • Trades businesses — HVAC, plumbing, electrical, and general contracting, in high demand given constrained local labor supply and elevated construction costs.
  • Healthcare-adjacent practices — dental, veterinary, and home care agencies serving both residents and the state's older population.
  • Property and vacation rental management companies — managing short-term and long-term rentals for off-island owners, a distinct niche shaped heavily by county-level short-term rental regulation.

Where to search for Hawaii businesses for sale

BizBuySell is the starting point for most buyers and carries the broadest Hawaii inventory of any listing platform — filter by island, industry, price, and cash flow, with the deepest concentration on Oahu. LoopNet is useful for businesses tied to commercial real estate, especially retail and hospitality space in Waikiki and Lahaina.

For digital and online businesses, Flippa covers ecommerce, SaaS, and content sites at global scale, while Empire Flippers is more curated and focuses on larger established businesses typically generating $5,000+/month in profit.

Off-market deal flow matters more in Hawaii than in most states, especially on the neighbor islands — relationships with local business brokers, CPAs, and community bankers who work with tourism operators often surface listings before they're publicly marketed, since word-of-mouth sales are common in Hawaii's tight-knit business community.

Valuation: what Hawaii businesses sell for

Pricing follows the same general framework as the rest of the U.S. — a multiple of seller's discretionary earnings (SDE) — with established Oahu and Maui tourism businesses commonly selling at 2.5x–3.5x SDE, roughly in line with the national average multiple. The catch is that the underlying revenue and cost base is inflated relative to a mainland business: rent, labor, and cost of goods (especially anything shipped in) all run higher, so the same multiple applied to Hawaii numbers doesn't translate directly to mainland economics. Always normalize for GET treatment in the seller's reported revenue, since the tax is sometimes passed through to customers and sometimes absorbed, which affects true SDE.

Seasonal and visitor-dependent businesses should be evaluated on month-by-month revenue for at least the trailing two to three years, since Hawaii's tourism has real seasonal swings and has also seen disruption from events like the 2023 Maui wildfires that can distort recent-year comparisons.

Financing a Hawaii business purchase

SBA 7(a) loans remain the most common financing path for established, profitable businesses. Hawaii's local banks and credit unions are experienced with tourism and hospitality acquisitions, but higher business valuations relative to the mainland often mean larger loan amounts and correspondingly larger down payments in dollar terms, even at similar percentage terms. You'll typically need roughly 10%–15% down, solid personal credit, and at least two years of verifiable earnings for a standard SBA deal.

Hawaii-specific due diligence checklist

Standard due diligence applies everywhere, but Hawaii has several state-specific wrinkles worth flagging early:

  • General excise tax treatment — confirm whether reported revenue includes or excludes GET, since it applies to gross receipts more broadly than a typical sales tax and materially affects true SDE if miscategorized.
  • Lease terms and land tenure — a meaningful share of Hawaii commercial property sits on leased land (including some long-term ground leases), so confirm lease length, renewal terms, and any looming lease-to-fee conversion issues before valuing the business.
  • Short-term rental and county zoning rules — for any vacation rental or property management business, confirm current county-level short-term rental permitting, since regulations have tightened significantly on Oahu and Maui in recent years and can materially change a business's legal revenue base.
  • Visitor volume dependency — verify how sensitive revenue is to airline capacity, cruise ship schedules, and broader tourism trends; a single soft travel year can distort trailing financials.
  • Shipping and supply chain costs — for any retail or restaurant business, confirm current freight costs for inbound goods, since inter-island and mainland shipping costs are a meaningful and sometimes underestimated line item.
  • Workforce availability and housing cost — Hawaii's high cost of living constrains the local labor pool; confirm the seller's key staff intend to stay post-close, since replacing them can be slow and expensive.

Frequently Asked Questions

How many businesses are for sale in Hawaii?

BizBuySell typically lists a modest inventory of Hawaii businesses, concentrated on Oahu, with smaller but active counts on Maui and the neighbor islands tied to their tourism corridors.

What types of businesses sell most often in Hawaii?

Tourism and hospitality businesses (restaurants, tour operators, retail), trades businesses serving constrained local labor markets, and healthcare-adjacent practices are the most commonly listed categories.

Is Hawaii a good state to buy a small business?

Hawaii offers a captive, high-spending tourist customer base, but buyers face some of the highest commercial rent, labor, and shipping costs in the country plus a broadly applied general excise tax. Businesses that survive that cost structure tend to be durable.

Can I use an SBA loan to buy a Hawaii business?

Yes. SBA 7(a) loans are available statewide, and Hawaii's local banks are experienced with tourism and hospitality acquisitions, though higher valuations often mean larger loan amounts than comparable mainland deals.

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