⚡ Quick Verdict
A good LOI does this…
States the price and what the price assumes, names the structure, defines what is included and excluded, sets an exclusivity window with a diligence deadline, spells out your access to records and to key people, and binds only confidentiality, exclusivity, expenses, and governing law.
A weak LOI does this…
Names a number and nothing else. Leaves working capital, inventory, receivables, the seller's transition role, and the non-compete for later — all of which are then negotiated after you have spent five figures on diligence and lost the ability to walk cheaply.
What the LOI is for
An LOI does three jobs. It aligns both sides on the economics before anyone pays a lawyer to draft a fifty-page agreement. It buys the buyer a period of exclusivity so diligence spend is not wasted competing against other offers. And it creates a written reference point — when a term is disputed in the purchase agreement, the LOI is what both attorneys look at first.
What it is not is a commitment to buy. Almost all of an LOI is expressly non-binding, and that is intentional: you have not verified the seller's numbers yet. The document should say so in plain language, and it should be equally plain about the handful of provisions that are binding.
The terms that belong in every buyer LOI
- Purchase price — and the assumptions behind it. A bare number is not a term. State what the price assumes: which earnings figure it is based on, that it is on a cash-free, debt-free basis, and that it assumes a normal level of working capital delivered at closing. A price of the same dollar amount can differ by tens of thousands depending on those assumptions.
- Structure. Asset purchase or equity purchase. Say it here. Discovering at the purchase-agreement stage that the seller assumed a stock sale for tax reasons is a common and entirely avoidable blowup — see asset purchase vs stock purchase for why each side cares.
- What is included and excluded. Equipment, vehicles, inventory at what valuation, the customer list, intellectual property, the domain and social accounts, and the phone number. On the exclusion side: cash, accounts receivable, the owner's personal vehicle, and any related-party real estate, which is usually a separate transaction or a lease.
- How the price is paid. Cash at closing, the size and terms of any seller note, any earnout, and any holdback or escrow. If your financing depends on a seller note on standby, that has to be in the LOI — asking for it later reads as a retrade.
- Financing contingency. State that closing is conditioned on acquisition financing on terms acceptable to you. Without it, a lender's decline leaves you arguing about your deposit.
- Diligence scope and access. A defined period, plus the specific right to speak with the accountant, review tax returns and bank statements, inspect the premises and equipment, and — on a schedule you both agree — meet key employees and, where appropriate, top customers.
- Exclusivity. The seller agrees not to market the business or negotiate with other buyers for a defined window. This clause is binding and it is the main thing you are buying with the LOI.
- Seller transition and non-compete. How many weeks of training, paid or unpaid, full or part time, and the length and geographic scope of the non-compete. Negotiating a non-compete after the seller has already agreed to a price is much harder than including it from the start.
- Employment of key people. If the business depends on a manager or a licensed technician, say that closing is conditioned on that person signing an offer or agreeing to stay.
- Target closing date and expense allocation. Each side bears its own costs, and the timeline is realistic for your financing — SBA-backed deals rarely close in under 60 days.
Binding versus non-binding — get this explicit
The standard construction is a document that states clearly that it does not create an obligation to complete the transaction, followed by a short list of provisions that survive as binding commitments. Those are almost always:
- Confidentiality — often incorporating an NDA you already signed.
- Exclusivity / no-shop — the seller's commitment not to entertain other buyers during the window.
- Expenses — who pays for what if the deal dies.
- Governing law and dispute resolution.
Two cautions. First, courts look at conduct and language, not the title of the document — an LOI that reads like a contract and lacks a clear non-binding statement can create more obligation than the buyer intended. Second, do not casually agree to a break fee or a non-refundable deposit at LOI stage. You have verified nothing yet; that is precisely the point of the diligence period that follows.
How long should exclusivity run?
Long enough to finish diligence and get a financing decision, short enough that the seller will agree. For a cash or conventionally financed deal on a clean small business, 30 to 45 days is common. If you are using SBA financing, that window is too short — underwriting plus a third-party valuation regularly runs six weeks on its own, so 60 to 90 days is the realistic ask, and it is reasonable to structure it as an initial period with a single extension if diligence is progressing in good faith.
Sellers resist long exclusivity because it takes the business off the market. The productive trade is a firm, milestone-based schedule: your document request goes out within days of signing, the seller commits to producing it within a stated number of business days, and the exclusivity clock is tied to their delivery. That protects you from a seller who slow-walks records until your window expires, and it gives them a genuine reason to say yes.
The terms buyers most often forget
- The working capital peg. If the LOI does not say the business will be delivered with a normal level of working capital, a seller can legitimately drain receivables and run down inventory before closing. This single omission is worth more than most price negotiations — the mechanics are covered in our purchase agreement guide.
- Inventory valuation method. At cost, and counted jointly near closing — not at the seller's retail estimate, and not including goods that have not moved in two years.
- Landlord consent as a condition. An assumable lease at known terms for at least the length of your loan. Lease assignment is one of the most common late-stage deal killers.
- Access to the accountant. Written permission to speak directly with the seller's bookkeeper or CPA saves weeks of relayed questions.
- Treatment of customer deposits and prepaid work. Money already collected for work not yet performed is a real liability that should reduce the price or be handled at closing.
- Escrow or holdback. A portion of the price held for a defined period against undisclosed liabilities. Far easier to introduce at LOI stage than to bolt on later.
After the LOI is signed
Signing the LOI starts the clock, and the first week matters most. Send the full document request immediately, get your lender the package the same week so underwriting runs in parallel rather than after diligence, and schedule the site visit early enough that anything you find can still change the price. If the numbers hold, the purchase agreement takes the LOI's economics and adds the legal machinery. If they do not hold, the LOI is exactly where a renegotiation is supposed to happen — that is what the non-binding language is for.
One practical note on tone: an LOI written as a list of demands invites a defensive response, and small-business sellers are frequently selling the thing they built. The terms above are all standard and defensible. Present them as the normal shape of a deal, because they are, and you will get more of them.
Frequently Asked Questions
Is a letter of intent to buy a business legally binding?
Mostly no. A well-drafted LOI states clearly that it does not obligate either party to complete the transaction, then lists the few provisions that are binding: confidentiality, exclusivity or no-shop, allocation of expenses, and governing law. Courts look at the language and the parties' conduct rather than the title of the document, so the non-binding statement needs to be explicit.
How long should the exclusivity period in an LOI be?
For a cash or conventionally financed purchase of a clean small business, 30 to 45 days is common. If you are using SBA financing, ask for 60 to 90 days, because underwriting and the required third-party valuation regularly take six weeks on their own. Tying the clock to the seller's delivery of requested documents makes a longer window easier for them to accept.
What should a buyer include in an LOI?
Price and the assumptions behind it, deal structure, included and excluded assets, payment terms including any seller note or earnout, a financing contingency, diligence scope and access, exclusivity, seller transition and non-compete terms, any key-employee condition, a target closing date, and a clear statement of which provisions are binding.
Can you back out after signing a letter of intent?
Generally yes, because the obligation to close is non-binding and diligence typically surfaces legitimate reasons to renegotiate or withdraw. The binding provisions still apply, so confidentiality survives and you remain responsible for any expenses you agreed to bear. Avoid agreeing to a break fee or non-refundable deposit at LOI stage, since you have not yet verified anything.
Do I need a working capital provision in the LOI?
Yes, if the business carries receivables or inventory. Without a statement that the business is delivered with a normal level of working capital, a seller can collect receivables and run inventory down before closing and still deliver exactly what the agreement promised. Setting the expectation in the LOI is far easier than introducing it during purchase-agreement drafting.
Related Guides
Business Purchase Agreement
Reps and warranties, indemnity, escrow, and the working capital peg.
Deal DocsAsset vs Stock Purchase
Liability, tax basis, and contract assignment — how to pick a structure.
DiligenceDue Diligence Checklist
The document request that should go out the day your LOI is signed.
FinancingSeller Financing Explained
Note terms, standby rules, and the offset clause buyers forget to ask for.
GuideHow to Buy a Business
The full step-by-step process from search to closing.